Amsterdam Tourism Branding
2024

Amsterdam’s picturesque canals, historic architecture, and vibrant cultural scene are the perfect hotspots for today’s tourist. This fresh look for their tourism brand starts with their logo, a geometric representation of one of the bridges over their hundreds of canals. Their new color scheme is a vibrant orange representing the warm bricks of their canals and the blue represents the water which is the life blood coursing through their city. Finally, at the end of their word mark is an orange accent period giving a pop of color and ties the word mark into the logo.