Vivobarefoot
2023

Vivobarefoot is a “barefoot” shoe company that values educating people on the importance of minimalist footwear that promotes strong and healthy feet. Their mission statement is to “move the way nature intended” and target a consumer who cares about their health and well-being. This advertisement campaign aims to educate the consumer on the benefits of their shoes by literally showing them what the shoes they own are doing to their feet.